September 7, 2015 – Membership Monday – Part 3

Wednesday Membership Minute

PTA Leaders,

Let’s briefly tackle five Membership Basics tonight!

1)  Have a membership theme and a goal.  Having a membership theme helps your unit be a visible and recognizable presence throughout the year.  Missouri PTA always provides a theme, or you are welcome to use your own!  Please click here to use Missouri PTA’s “Spring Into Action” logo for 2015-2016.

Set a membership goal.  Look at last year’s numbers and your school enrollment to set a reasonable goal for membership numbers.  5% increase from the prior year is always a good rule of thumb.  Make sure you board, PTA members and school population know what your membership goal is.

2)  Membership provides benefits.  Every PTA member is automatically a part of Missouri PTA and National PTA.  Being a member allows you access to resourcesinformationtrainingbenefits and discounts.  Please be sure to take a look at our websites for invaluable information and ideas at your fingertips: and

3)  Membership means the right to vote and have a voice.  One Membership = One Card = One Vote   Many units ask about having a couple or family membership.  PTA encourages one membership per person due to the fact that every vote counts.  Every member should be reported on the Membership Dues Form.  Every voice counts when the power of PTA advocates for our children, whether at your child’s school, in your district, in Jefferson City or Washington D.C.  ALL children have the right to be healthy, stay safe and receive a quality public education.

4)  Membership is a year-round activity!  Not sure what you should be doing after the fall membership drive?  Take a look at the Membership Development Calendar to give you ideas and a timeline.  All PTA memberships are good for one year and expire on –June 30th.  It is never too late to join PTA and be a part of the wonderful things your unit does for your school and children.

5)  Know the PTA Mission and Purposes.  Post them at meetings and in newsletters.  Make sure they are online whether you use a webpage, Facebook, Twitter, etc.  Make sure your members know exactly what PTA stands for.  When you keep the PTA Mission and Purposes at the forefront of everything you do, you simply can not go wrong.

 PTA is:

  • A powerful voice for all children
  • A relevant resource for all families and communities, and
  • A strong advocate for the education and well-being of every child

The Purpose of PTA

  • To promote the welfare of the children and youth in home, school, community, and place of worship
  • To raise the standards of home life
  • To secure adequate laws for the care and protection of children and youth.
  • To bring into close relation the home and the school, that parents and teachers may cooperate intelligently in the education of children and youth
  • To develop between educators and the general public such united efforts as will secure for all children and youth the highest advantages in physical, mental, social, and spiritual education.

Have a wonderful evening,

Rebecca Cahill
Missouri PTA
VP Department of Membership Services

September 7, 2015 – Membership Monday – Part 2

Tuesday Membership Minute

PTA Leaders,

As many of you have noticed, the PTA membership card has gone through some changes.

First, let me explain the previous process:
PTA units in Missouri would be mailed membership cards (sent to us by National PTA) to the new unit President in July.  The number of cards sent to each unit was based off of 75% of the previous year’s membership totals.  When a unit was ready to pay their first month’s dues and filled out the Membership Dues Form, they requested, on the form, for more cards to be mailed.

This year:
National PTA notified us in July that they would not be printing or sending membership cards.  As a result, Missouri PTA quickly worked with a vendor in order to get cards printed and out to units as quickly as possible.  Unfortunately, printing 60,000 cards took longer than expected, and I sincerely apologize to those units that held their Back to School Nights without having received their membership cards.

In order to get membership cards out to units as quickly as possible, we set up a direct request form on our website for your unit President to request cards to be mailed to their address.  This request also allowed units to ask for as many membership cards as they set their goals for this year.  This request form is still active and can be accessed by clicking here.

Those of you that have received your membership cards will have noticed that this year they came with an invoice.  Missouri PTA cares about membership just as much as you do!  The PTA membership card is a sign that you are part of an association almost 6 million members strong that advocate for the health, safety and education of our children.  I am hopeful that the state and national dues mailed in to our office reflect the number of cards your unit requested.  If your unit will exceed the cards requested, please request more with your dues form!  By February or March, if you realize your unit will fall short of your goals, please mail the excess membership cards back to our office, and we will adjust your invoice accordingly.

**Do you know your unit’s membership goal for 2015-2016?  If not, talk about it!  Make sure your entire board knows your goal and announce it in your membership minute of general meetings.  Look at last year’s membership numbers and set a growth goal of 5%.
Remember that anyone can be a member of PTA: teachers, full-time staff, parents, grandparents, guardians and caregivers, as well as community and business partners.  Anyone can be a voice for children; are you asking everyone?

Rebecca Cahill
Missouri PTA
VP Department of Membership Services

September 7, 2015 – Membership Monday – Part 1

PTA Leaders,Happy Labor Day!

I hope this weekend was a relaxing break after the whirlwind of Back to School activities.

You are receiving this email because Missouri PTA has your email marked as either a President or Membership Chair of a PTA unit or council.  If this has reached you in error, please take a moment to reply back to me so that I may remove you from my contact list.

Every day this week, you will receive a “Membership Minute” email, in order to help you navigate membership questions and some of the new resources and information available to you as a PTA Leader.  After this week, look for your Membership Monday emails to come bi-weekly with information and reminders meant to help you in your leadership role.

Thank you for volunteering your time, energy and commitment to the children of Missouri through your role in PTA!

Kind Regards,Rebecca Cahill
Missouri PTA
VP Department of Membership Services

Eight Strategic Mistakes with Memberships by Blue Avocado

Ellis Robinson and Blue Avocado, a magazine of American non-profits, posted an interesting article that discusses “Eight Strategic Mistakes with Memberships”.

  • Strategic Mistake #1: Encouraging people to become members.
  • Strategic Mistake #2: Over-using membership numbers in public.
  • Strategic Mistake #3: Thinking membership benefits are important.
  • Strategic Mistake #4: Not asking people to renew several times.
  • Strategic Mistake #5: Boring members by telling them what your organization does.
  • Strategic Mistake #6: Relying too much on electronic communication.
  • Strategic Mistake #7: Thinking that all members are equally valuable.
  • Strategic Mistake #8: Announcing a membership drive.

Intrigued by the list? Visit “Eight Strategic Mistakes with Memberships” to learn more

May 11, 2015 – Membership Monday

Good Evening PTA Leaders!

The end of the school year is here and MO PTA NEEDS YOUR HELP!

Please take a few minutes and submit your new 2015-2016 officer information at Missouri PTA 2015-2016 Officer’s Form and electronically submit the information OR simply email the information to

*Plan on having the following information:
The region your unit resides in (Unsure? Go to and find your region!)
Official name of your PTA/PTSA unit
School District
PTA ID number
Council affiliation
Officer’s names, address, phone number and email

Even if you don’t have all of the above information, please email our office at with as much information as you do have.  If all officers have not been elected, please submit the ones you do have.  The only way for Missouri PTA to get information to your new officers and unit is by having current officer information on file.  Please note that if you are a returning officer (serving a second term), we still need you to update and verify your information by emailing it in.

Keep your unit in good standing and update your new officers today!

Thank you volunteers, both outgoing and incoming, for taking the time to be a voice for our children.

Rebecca Cahill
Missouri PTA
VP Department of Membership Services