Crisis Management: Build Your Plan, Key Messages and Media Skills

When: Tues., Feb. 23
Time: 7 p.m. EST

crisis-comm.jpgIt is important for PTAs to work proactively with the media, and at times reactively with the media. When such situations arise, it is critical to react quickly, effectively and confidently to maintain your PTA’s reputation.

Get insider tips from National PTA’s Media Relations Manager, Heidi May Wilson; Education Writer, Karla Scoon Reid; and the National School Public Relations Association.
In this webinar, you’ll learn how to:

  • Assess your PTA’s potential vulnerabilities
  • Develop an internal plan of action
  • Respond to the media to manage a crisis