September 7, 2015 – Membership Monday – Part 5

Friday Membership Minute

PTA Leaders,

Last night’s focus was on the resources and information available to us as PTA Leaders.Tonight I want to make sure you understand how to share the value of PTA with your members.

First and foremost, do not hesitate to advertise how much your PTA accomplishes!  The things you host, provide, and provide education on, should all have, “Brought to you by the {insert name here} PTA/PTSA”!  Be sure to put the PTA brand on your materials, fliers, newsletters, social media, etc.Your members don’t always know the value of what your PTA accomplishes if you aren’t willing to share that with them.  If you have questions about LOGO usage, please visit PTA Branding and Usage Guidelines and Logo Usage for information and access to logos.

Follow the 1:3 rule of thumb.  For every one fundraiser you do, your unit should provide three events focused on the PTA Mission. Whether you are welcoming families into the school with a breakfast, hosting a Science Night, or educating parents about the new technology their children are using in school; your PTA unit should be seen as a valuable resource in the school community.

Member Benefits are provided to every PTA member! As a PTA Leader, it is your responsibility to make sure that your members know about them. Not sure what they are?  Visit the Member Benefits Provider page of to read more information on how to access the member benefits.

Stay up to date on PTA events, social media happenings, special offers and more by subscribing to PTA Leadership Briefings, PTA Takes Action, PTA Parent, and Local Leader News. These are email blasts offered to you as a PTA Leader once you register your profile online at  Once you are logged in, manage your subscriptions and check the boxes of those you’d like to receive. Share this information with your members! Did you know about the TV airing tonight of Think It Up?

Here’s a note from a PTA Leadership Briefing I received:

Let’s Help Make Amazing Happen

National PTA is proud to support the Think It Up education awareness campaign and encourage you to watch the star-studded, live TV special Fri. Sept. 11 at 8 p.m. EDT, which will air on ABC, CBS, FOX and NBC. National PTA President Laura Bay, Executive Director Nathan R. Monell, CAE and Deputy Executive Director of Government Affairs and Communications Elizabeth Rorick will be at the event on behalf of the association. Share this campaign with your PTAs and schools, and urge students and teachers to participate in the campaign by submitting their projects on

Missouri PTA offers a toolkit of information every summer.  It is now completely online and offered to members as a benefit.  I am attaching a PDF from the Committees packet — check out pages 13-22 for great information and ideas on membership, resources and the tangible/intangible benefits of PTA membership.  You’ll need to log on to using your unit’s log in information sent to the President, or by using Diversity and password Means (case sensitive).

Happy Friday and enjoy your weekend!

Rebecca Cahi​ll​
Missouri PTA
VP Department of Membership Services

September 7, 2015 – Membership Monday – Part 4

Thursday Membership Minute

PTA Leaders,

Last night, one of the five items listed dealt with the benefits of membership, including resources, information, training, benefits and discounts.

I linked these so you would have just a sampling of what is available to you; both as a PTA leader and a member of PTA.

Tonight, I want to focus on resources available to you as a PTA leader.
  • As a PTA officer, you have access to the 2015-2016 Official PTA Back-to-School Kit! Don’t let the words “Back-to-School” fool you; this is a fabulous resource for the entire year and for all of your officers.  Be sure to bookmark it so you can reference the kit often.  There is SO much information available, I’m going to help you navigate the Membership tab by listing out some of the headings and information you can find there.
When you first hover over the green Membership tab, you will see the Quick Reference Guide (QRG) headings.  When you click on one, you are directed to a new page with more sub-headings in the right-hand column.  Each of those have information and sometimes more links!

Here’s an example:  I click on the green Membership tab and choose Membership Engagement.  Once on that page, I can choose from any of these options: NPTA Diversity & InclusionMilitary FamiliesPTA MORE AllianceRecognizing your Members, andTransitioning PTAs: When Your Child Changes Schools

Let’s say I want to know more about the PTA MORE Alliance (Men Organized to Raise Engagement).  Once I click on that link, I am provided with information about the MORE Alliance, a How-To Guide, the ABCs of Male Involvement, Ten Ways to Get Men More Involved in PTA, and a link to the PTA.MORE site on that shares four coalition partners (WATCH D.O.G.S., All Pro Dads, etc) and their links.

All that, and from just one of the 5 QRG Headings!

  • As a PTA Leader, you have access to the FREE e-Learning Library; online courses 30-40 minutes in length, designed to educate and train PTA Leaders.

The courses are broken down into three main categories: PTA Essentials, PTA Nuts & Bolts Series and Leadership Enhancement.  The Memberships Basics course is found in the PTA Nuts & Bolts Series.  You will need to create an online NPTA profile in order to access these courses. Once complete, you will receive a certificate of completion.

  • Want ideas for programs and how to engage families in your school?  Go to the At School tab from the NPTA website, and a list of resources come up in the left column.

The School of Excellence deadline is October 1st.  This free two-year program guides you through increasing parent engagement at your school.  The Family Reading Experience is a turn-key program designed for grades K-5, giving you all the tools you need to host a Family Reading night at your school!  While the program is “powered by Kindle”, you do not need a single electronic device to host the night and use the materials and tools available. Need information on Reflections Art Program (theme is Let Your Imagination Fly) or a How to Increase Physical Activity & Physical Education?  Its all just a few clicks away and FREE!

  • Don’t forget to check out the Membership, Programs/Services and Advocacy tabs on the Missouri PTA website for more information and ideas.  Take a look at the latest edition of CONTACT magazine for great articles and tips.  Like us on Facebook, Follow us on Twitter and Pin on Pinterest with MO PTA.  Posts include reminders, deadlines, ideas and more!

Have a great evening,

Rebecca Cahill

Missouri PTA

VP Department of Membership Services

September 7, 2015 – Membership Monday – Part 3

Wednesday Membership Minute

PTA Leaders,

Let’s briefly tackle five Membership Basics tonight!

1)  Have a membership theme and a goal.  Having a membership theme helps your unit be a visible and recognizable presence throughout the year.  Missouri PTA always provides a theme, or you are welcome to use your own!  Please click here to use Missouri PTA’s “Spring Into Action” logo for 2015-2016.

Set a membership goal.  Look at last year’s numbers and your school enrollment to set a reasonable goal for membership numbers.  5% increase from the prior year is always a good rule of thumb.  Make sure you board, PTA members and school population know what your membership goal is.

2)  Membership provides benefits.  Every PTA member is automatically a part of Missouri PTA and National PTA.  Being a member allows you access to resourcesinformationtrainingbenefits and discounts.  Please be sure to take a look at our websites for invaluable information and ideas at your fingertips: and

3)  Membership means the right to vote and have a voice.  One Membership = One Card = One Vote   Many units ask about having a couple or family membership.  PTA encourages one membership per person due to the fact that every vote counts.  Every member should be reported on the Membership Dues Form.  Every voice counts when the power of PTA advocates for our children, whether at your child’s school, in your district, in Jefferson City or Washington D.C.  ALL children have the right to be healthy, stay safe and receive a quality public education.

4)  Membership is a year-round activity!  Not sure what you should be doing after the fall membership drive?  Take a look at the Membership Development Calendar to give you ideas and a timeline.  All PTA memberships are good for one year and expire on –June 30th.  It is never too late to join PTA and be a part of the wonderful things your unit does for your school and children.

5)  Know the PTA Mission and Purposes.  Post them at meetings and in newsletters.  Make sure they are online whether you use a webpage, Facebook, Twitter, etc.  Make sure your members know exactly what PTA stands for.  When you keep the PTA Mission and Purposes at the forefront of everything you do, you simply can not go wrong.

 PTA is:

  • A powerful voice for all children
  • A relevant resource for all families and communities, and
  • A strong advocate for the education and well-being of every child

The Purpose of PTA

  • To promote the welfare of the children and youth in home, school, community, and place of worship
  • To raise the standards of home life
  • To secure adequate laws for the care and protection of children and youth.
  • To bring into close relation the home and the school, that parents and teachers may cooperate intelligently in the education of children and youth
  • To develop between educators and the general public such united efforts as will secure for all children and youth the highest advantages in physical, mental, social, and spiritual education.

Have a wonderful evening,

Rebecca Cahill
Missouri PTA
VP Department of Membership Services

September 7, 2015 – Membership Monday – Part 2

Tuesday Membership Minute

PTA Leaders,

As many of you have noticed, the PTA membership card has gone through some changes.

First, let me explain the previous process:
PTA units in Missouri would be mailed membership cards (sent to us by National PTA) to the new unit President in July.  The number of cards sent to each unit was based off of 75% of the previous year’s membership totals.  When a unit was ready to pay their first month’s dues and filled out the Membership Dues Form, they requested, on the form, for more cards to be mailed.

This year:
National PTA notified us in July that they would not be printing or sending membership cards.  As a result, Missouri PTA quickly worked with a vendor in order to get cards printed and out to units as quickly as possible.  Unfortunately, printing 60,000 cards took longer than expected, and I sincerely apologize to those units that held their Back to School Nights without having received their membership cards.

In order to get membership cards out to units as quickly as possible, we set up a direct request form on our website for your unit President to request cards to be mailed to their address.  This request also allowed units to ask for as many membership cards as they set their goals for this year.  This request form is still active and can be accessed by clicking here.

Those of you that have received your membership cards will have noticed that this year they came with an invoice.  Missouri PTA cares about membership just as much as you do!  The PTA membership card is a sign that you are part of an association almost 6 million members strong that advocate for the health, safety and education of our children.  I am hopeful that the state and national dues mailed in to our office reflect the number of cards your unit requested.  If your unit will exceed the cards requested, please request more with your dues form!  By February or March, if you realize your unit will fall short of your goals, please mail the excess membership cards back to our office, and we will adjust your invoice accordingly.

**Do you know your unit’s membership goal for 2015-2016?  If not, talk about it!  Make sure your entire board knows your goal and announce it in your membership minute of general meetings.  Look at last year’s membership numbers and set a growth goal of 5%.
Remember that anyone can be a member of PTA: teachers, full-time staff, parents, grandparents, guardians and caregivers, as well as community and business partners.  Anyone can be a voice for children; are you asking everyone?

Rebecca Cahill
Missouri PTA
VP Department of Membership Services

September 7, 2015 – Membership Monday – Part 1

PTA Leaders,Happy Labor Day!

I hope this weekend was a relaxing break after the whirlwind of Back to School activities.

You are receiving this email because Missouri PTA has your email marked as either a President or Membership Chair of a PTA unit or council.  If this has reached you in error, please take a moment to reply back to me so that I may remove you from my contact list.

Every day this week, you will receive a “Membership Minute” email, in order to help you navigate membership questions and some of the new resources and information available to you as a PTA Leader.  After this week, look for your Membership Monday emails to come bi-weekly with information and reminders meant to help you in your leadership role.

Thank you for volunteering your time, energy and commitment to the children of Missouri through your role in PTA!

Kind Regards,Rebecca Cahill
Missouri PTA
VP Department of Membership Services