Eight Strategic Mistakes with Memberships by Blue Avocado

Ellis Robinson and Blue Avocado, a magazine of American non-profits, posted an interesting article that discusses “Eight Strategic Mistakes with Memberships”.

  • Strategic Mistake #1: Encouraging people to become members.
  • Strategic Mistake #2: Over-using membership numbers in public.
  • Strategic Mistake #3: Thinking membership benefits are important.
  • Strategic Mistake #4: Not asking people to renew several times.
  • Strategic Mistake #5: Boring members by telling them what your organization does.
  • Strategic Mistake #6: Relying too much on electronic communication.
  • Strategic Mistake #7: Thinking that all members are equally valuable.
  • Strategic Mistake #8: Announcing a membership drive.

Intrigued by the list? Visit “Eight Strategic Mistakes with Memberships” to learn more

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